Search campaigns and landing pages
Google Ads activity focused on commercial search intent. Landing pages aligned the offer, inquiry actions and mobile experience with the campaign.
Limpo Químicos
Connecting a B2B campaign from first click to sales follow-up
Campaigns and landing pages were connected to the CRM and the sales process for an industrial cleaning-chemicals business within Grupo Ana.
- Engagement
- Within the 2023–2024 Grupo Ana engagement
- Fernando's role
- Marketing & growth lead within Grupo Ana
A new route to industrial buyers
Limpo needed to generate demand for its B2B offer and establish the systems to capture and handle that interest. The work covered the acquisition campaign, landing-page conversion, CRM setup and the connection between lead activity and reported sales.
The campaign and the systems behind it
HubSpot and lead workflows
CRM configuration and automation supported qualification, follow-up and visibility into the sales pipeline.
WhatsApp connected to the process
Messaging integration, alerts and templated responses made WhatsApp part of the lead-handling workflow.
A view from acquisition to reported sales
Lead and sales reporting connected campaign activity with the commercial results recorded for the business.
Results with a defined reporting period
The June–August 2024 report recorded 215 leads, 195 reported sales and MXN 1,855,787.29 in sales revenue. The implementation gave the team a practical way to connect acquisition, follow-up and commercial reporting.
- reported leads
- 215Limpo · June–August 2024
- reported sales revenue
- MXN 1.86MRounded · Limpo · June–August 2024
These figures refer to the stated historical reporting period. Sales counts and lead counts are reported measures and should not be read as a calculated lead-to-customer conversion rate.
Explore the Grupo Ana engagementGive your next campaign a working sales handoff
Bring the offer and the current setup. We can define the page, capture, tracking and follow-up your launch needs.