About Ruzaani

Marketing experience, with the technical work to match

Ruzaani brings marketing and implementation into the same conversation.

The work connects what a business wants to sell with the systems it needs to generate, handle and measure demand.

Experience across the whole journey

Campaign performance depends on what happens before the click and after the inquiry. My work has covered both.

Marketing and acquisition

Positioning, websites, campaigns and landing pages built around the offer and the buyer.

CRM and automation

Pipelines, lead assignment, follow-up and integrations designed around the way the team actually sells.

Reporting and decisions

Connecting marketing activity with leads and reported sales so the team can decide what to improve.

The person responsible for the work

Direct involvement and a clear point of contact throughout the project.

Fernando Romay, principal consultant at Ruzaani

Fernando Romay

Principal Consultant

My background combines digital marketing and technology. At Grupo Ana, I led marketing and growth work across seven businesses, connecting websites, acquisition, HubSpot, sales follow-up and reporting. Ruzaani brings that experience to focused implementation projects for businesses and agencies.

What you can expect

A practical working relationship, with the scope and the resulting setup made clear.

A project you can understand

The proposal explains what will change, what is included and how the work will be checked.

Implementation you can inspect

You can review the setup, the test results and the choices made along the way.

A useful handover

Your team receives the documentation and context needed to operate the delivered work.

Bring the business problem and the current setup

We can work out which part needs attention and what a useful first project looks like.